ELLA COLDRAY
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The problem
Spotdif is a double-pronged SAAS product that's unique offering included both B2B and B2C platforms that would connect businesses looking for customers and consumers looking for great deals. Unlike existing similar products, transparency underpinned SpotDif's mission with the goal of disrupting the industry norm and to be at the forefront of an industry-wide shift that would put consumers first. SpotDif's branding and visual language would need to work fluidly across both these platforms whilst being implemented in a way that is effective and engaging in two vastly different use cases. While the B2B leads dashboard had a number of direct market competitors from which inspiration can be taken, an consumer-first approach to the B2C comparison service would require a complete reimagining of the user journey.
The solution
The Spotdif platform evolved and took on many forms as this clients business goals changed and priorities were redefined. During this time we faced a number of challenges including restricted budgets and timescales, as well as helping to establish a strategy that would effectively benefit businesses while upholding the original brand mission. By gathering user feedback via surveys, heat mapping tools and AB testing, a platform both platforms were developed to work synonymously with one another while acting as valuable tools for businesses and consumers alike. The Spotdif B2C comparison tool effectively enabled users to input their own unique requirements, match them with businesses and compare a number of matches based on different criteria, as well as offering guidance on choosing their supplier. The Spotdif B2B dashboard served as a comprehensive platform by which business sales teams could receive, manage, contact and provide feedback on leads. Streamlined to ensure maximum productivity for the business owner and honest, transparent deals for consumer, the two platforms worked harmoniously to offer a unique approach to the customer generation market.
