ELLA COLDRAY
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The problem
As part of their Valentine's Day content, Love Cocoa launched a campaign, 'Why do we love cocoa?', that gave audiences a little insight into the mechanisms behind the nations love of the sweet treat, including some scientific facts. The campaign required some visual elements to bring these words to life and add an engaging storytelling element. The outcome needed to break down this information into something digestible while also making it fun and enjoyable for audiences to read.
The solution
The concept of "A Love Letter to Cocoa" was developed to present the reasons we love cocoa in a fun and engaging manner while embracing a Valentine's theme. This letter featured custom illustrations crafted in Illustrator, which brought each element of the text to life in a whimsical way, ensuring the overall tone was lighthearted and playful - effectively embodying the approach of the campaign.
