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The problem
Pharma International's new medication, Integra, was developed to address symptoms of anxiety and depression. Integra needed a brand identity that would immediately recognisable to both patients and healthcare professionals, would effectively communicate the type of medication it is and would align with other similar drugs on the market. This identity must also possess a lasting appeal and longevity, to avoid need for rebranding.
The solution
The Integra logo features a unique and bold logomark that, once established, will make it instantly recognisable to both medical professionals and patients. The logomark draws on two key visual aspects. Firstly, shape of the frontal cortex, which is the part of the brain that experiences a reduction in activity in patients suffering from depression and anxiety. The shape is also reminiscent of the heart, a symbol that universally represents care and support. A warm, bright gradient runs through the balanced shape to give the impression of activity and energy flow in yellow, orange and red, colours that, research suggests, can help to alleviate symptoms of depression and anxiety just by seeing them. The dark blue colour balances this brighter palette with a sense of integrity and authority. Clean, rounded and modern sans serif typography is easily and quickly readable while also ensuring longevity in the branding itself.
