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ELLA COLDRAY
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The problem
The Institute of Art and Ideas is an organisation that looks to challenge ideas around philosophy and the arts. Their existing site is slightly crowded and has an overwhelming amount of content on, creating an unclear user journey that results in a high bounce rate.
The solution
A reimagining of the website design makes use of empty space, clear calls-to-action, bold colours and structured layouts that divide the page content into clear, digestible sections. This creates a clearer, more engaging user journey that also celebrates the unique unconventionality of the organisation and its mission.
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